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The development of an effective visual design system seeks to unify differing components of a system yet instill excitement thorough it innovative representation of meaning. This project will focus on the manipulation and arrangement (composition) of typography and image as it conveys messages through a poster series. Student will develop three poster that persuades viewers to attend a series events. Each poster will communicates the meaning of a person's work contribution.
3 printed poster-series
Size: 23.35" x 33"
Type II / Fall 2019
University of Cincinnati, DAAP
Three technical pioneers assigned in this project all created life-changing innovations.
To represent how their inventions impacted society, Libby Birkley emphasized the 'blindness' that they solved.
Statement: "I visually persuaded the idea by altering the text through long-exposure photos. I was able to formulate intriguing textures and sense of movement. that pushed readability of the text and mimic blindness. The movement implies sort of shifting; shifts in technology that these three pioneers had fostered."
Designer: Gracie Clark / The gentle, subtle swirl of the sound waves and warm colors represent Bob Dylan’s folk music. The complexity of the sound waves and cool colors represent David Bowie’s eccentric, futuristic character as Ziggy Stardust. The overlapping, intricate sound waves with vibrant green and yellow represent Kendrick Lamar’s fast-paced music with complicated beat patterns.
Designer: Emma Sulfsted / Mark Twain, Sylvia Plath, and Langston Hughes challenged traditional writing. For Mark Twain’s poster, friction in the images was created through strips of different halftones, causing contrast to represent how Twain tackled hypocrisies in society. Using one halftone size but shifting the image over grid lines, to represent a broken mirror for an ode to Plath’s reflective nature in her work, as well as her mental health struggles. (below)
Designer: Amanda Casey; Concept: Fragmentation; "It’s My Write: Three Influential Writers" (below)
Designer: Mallory Boyle; Concept: Improvisation; "Sound Assertion: 3 Jazz Pioneers" (below)
Designer: Mallory Boyle (above) // "My concept was “the sound of jazz/improvisation”. The jazz genre can be described as an amalgamation of different genres (R&B, Swing, etc.). There is some sense of structure in jazz, but there’s also a lot of improvisation. That’s why my poster series contains a balanced combination of chaos and organization. The instruments for each respective musician have been fragmented and rotated at 45- and 90-degree angles and the text is arranged in a strict grid. Additionally, the juxtaposition of the 3D instruments and the very flat, 2D text and line elements adds to the idea of jazz being an amalgamation of multiple different genres."
Designer: Riley Warren; Concept: Organized Chaos; "Sound Assertions: 3 Jazz Pioneers" (above + below) : "My concept for my design was organized chaos. When I think about how jazz is played and written it is very chaotic but has an organization to it. I tried to incorporate the text in a very chaotic way with different layers going in the foreground and background. After all the elements being placed, I still wanted to make sure all the pieces had an organization to it."
Designer: Kacy Lytle; Concept: Spontaneous Improvisation; "Sound Assertions: 3 Jazz Pioneers" (below) :
"Extemporizing is a major part and one of the most unique aspects of jazz as a music genre as well as the highlighted musician’s additions to jazz, thus I wanted to portray those ideas in my poster series."
"To do this, I made sure that my process as a whole reflected my concept, as well as my outcome. I painted various shapes using red, orange, and yellow watercolor paints, and then I cut out shapes that were found within the instrument that Bolden, Waller, and Hwang played. For example, strips to symbolize the strings of a violin. Then, I implemented the names of the artists using sampled colors from the paint, and integrated them into the image. Next, I projected these images onto each of the instruments to create unique textures on each poster."
Designer: Rose Bacon; Concept: Shift in communication methods; "Technical Pioneers" (below) :
"Hedy Lamarr invented frequency hopping, a technique that prevented enemies from interfering with American communications during the war."
Designer: Anya Schmidt; Concept: Deconstruction forges reconstruction.” "Sound Assertions: 3 Jazz Pioneers" (below):
"In my research I have noticed that most existing jazz posters had a warm color palette, along with a cubist and art deco style. I made the connection that cubism also traditionally used instruments as subjects. This prompted the idea that I could symbolically portray the artists using their instruments..."
".(contd.)..I could deconstruct the instruments and reconstruct them, similar to cubism. I called my concept “deconstruction forges reconstruction.” When distorting, deconstructing, and reconstructing the images, I focused on depicting the unique style of each individual musician."
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